| Safer Attitudes in Driving Campaign |
Description
Colas has been running a “Safer Attitudes in Driving (SAID) “campaign since 2001. The campaign involves all members of the company. There are 4 key elements to the program
1. Training – all members of staff attend training sessions delivered by in-house SAID representatives
2. Monitoring – All driving related incidents are recorded and analysed, this enables Colas to track progress and identify the frequency and nature of the incidents
3. Learning - After an incident those involved are interviewed to identify learning points which are then fed back into training
4. Communication – Colas puts a major emphasis on communication both internally and externally of the SAID principles. They run external events with local schools, colleges and local authorities
Benefits
• The driving culture within the company has changed
• A 46% improvement in the incident frequency rate since 2001
• Reduced insurance rates and other significant cost savings
• Recognition and awards from organisations such as ROSPA and MORR
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